There are 4 main types of research: Primary and Secondary; Qualitative and Quantitative.
Primary research is research that you carry out yourself which involves gathering new data that has not been collected before. For example, surveys using questionnaires or interviews.
Secondary research is information that has been previously collected which can be obtained for your own use, e.g an online survey.
Qualitative research is research using words such as interviews and questionnaires; Quantitative research uses numbers such as graphs and charts.
An advantage of using primary research is that it is your own and it is new which represents latest trends.
Secondary research is cheaper but may be outdated or redundant. This means that it could be wrong.
Qualitative research is more in depth and gives you a better idea of consumer demands.
Quantitative is quicker to collect and gives you a general idea of consumer needs.
To utilize these methods of research I will see how other video game developers resolve certain issues and look at special features of their game and take “inspiration” from their ideas. I will also look at the game reviews to see what worked well and what people disliked about the game.
This would be qualitative and quantitative research because I can check % of positive reviews compared to negative and read what peoples feedback are then I will use their reviews to improve my own game.