There are many types of media including –
Print Media which are books,magazines, newspapers
Then theres digital media (television, movies, video games, music, cell phones, various kinds of software, and the Internet)
Each type of media will have different effects on the target, for example –
TV and film is visual, so it is open to a wide variety and engages the target by using sounds and images to convey a point or sell a product.
Radio uses audio to convey a point across to listeners.
Newspapers are a physical type of media where you must read and interact with the pages in order to extract information from it.
Video games are an interactive type of media as it allows the user to play the game instead of just watch or listen.
How the different types of media tie in with each over and contribute to the effectiveness of one another –
Books and movies are a good example of this as they idea will generally start off as a book and when it gathers a following it can get picked up by different licencors to make a movie or TV show about it, an example of this is the immensely popular Game Of Thrones series which is based off of the song of ice and fire book written by George RR Martin who also now assists in the writing of the TV show as well as writing the final book of the series.
This benefits both sides as they both generate fans to the books and the series through people reading the books for the first time and wanting to watch the show and vice versa.
The same thing also happens with video-games, an example of this being the Resident Evil games into films, the videogames developed such a following that when the film came out it had all of the brand recognition as many people had heard of the videogames, this also worked the other way around though as the release of the films created bonus advertisement for the upcoming resident evil videogames.
Games in media generally work to promote hype and advertisement but in return we expect them to be atleast fun to play but it seems that they are only used as promotional material, an example of this is the Harry Potter series which went from book, to film and then to videogames which were just awful.
How do video games effect culture?
The release of video games based on films and vice versa will encourage people to try the other, an example of this could be if someone goes to watch a film such as star wars in the cinema and plays the brand new star wars game or plays resident evil and decides to watch the movies as they enjoyed their experience.
“An NPD poll conducted in 2007 found that 72 percent of the U.S. population had played a video game that year . The increasing number of people playing video games means that video games are having an undeniable effect on culture. This effect is clearly visible in the increasing mainstream acceptance of aspects of gaming culture. Video games have also changed the way that many other forms of media, from music to film, are produced and consumed”
I got this information from –
10.4 The Impact of Video Games on Culture
This proves that video games are influencing modern day society as they are inspiring movies and music are produced and different themes, it also shows the amount of people playing videogames, 72% of the USA’s population is 232.632 million, this shows the clear influence media on videogames and videogames on media.